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UX research toolkit

Strategic Research & Discovery

  • Research strategy and scoping
     

  • Stakeholder interviews and alignment workshops
     

  • Behavior pattern analysis and journey mapping
     

  • Exploratory user interviews
     

  • Market and competitive benchmarking
     

  • Product opportunity framing

Product & Experience Evaluation

  • UX audits for B2C and B2B fintech products
     

  • Prototyping and design iteration through feedback
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  • Persona development and behavioral archetypes
     

  • Qualitative synthesis and insight storytelling

Quantitative & Mixed Methods

  • Funnel analysis and cohort segmentation (SQL, MoEngage)
     

  • Survey design, deployment, and insight distillation (Typeform, Google Forms)
     

  • A/B testing and experimentation analysis
     

  • Mixed-method triangulation for roadmap decisions

Design & Data Tool Set

  • Prompt design (ChatGPT, Claude) – for testing early UX with AI assistants and summarization tools
     

  • Figma – for flow mapping, and iterative prototyping
     

  • Typeform, Google Forms, Qualtrics – for designing and analyzing surveys
     

  • SQL (basic), Amplitude, Mixpanel – for behavioral data analysis and funnel tracking

Examples of my work.

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