I started my career in product ops, moved into research, and now lead research and product strategy conversations with cross-functional teams.
I’m curious about how people make financial decisions in constrained environments and love simplifying complexity through structure, insight, and design.
My work in Fintech at a glance..
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Launched 5 new products — salaried loans, MSME loans, investments, and credit score & investments — directly contributing to business expansion and higher user LTV.
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Scaled research operations — built interview systems, personas, journey maps, and a research repository — reducing duplication across teams and speeding up product cycles.
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Redesigned the full app experience — shifted from a single-product to a multi-product interface, which increased feature discoverability and improved NPS.
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Overhauled the lending UX from SLM to RBM — streamlined onboarding, KYC, and offer selection, resulting in higher application completion rates and lower drop-off.
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Ran regular competitive UX audits of players like KreditBee, Fibe, and Navi — influencing positioning and differentiation for Branch’s India strategy
Senior UX Researcher | Branch International (2019–Present)
Product Ops Analyst | Truecaller (2017–2019)
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Managed GTM execution for Truecaller Pay features — including QA, testing, and rollout — ensuring on-time delivery with minimal user friction
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Analyzed user funnels and app telemetry — leading to UX adjustments that improved loan offer visibility and increased transaction success rates
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Enabled localization of financial products for the Indian market — balancing compliance, trust-building, and onboarding UX to support adoption
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Identified and resolved backend ops issues in early payout systems — resulting in fewer failed disbursements and higher user retention across financial flows